Real Estate Strategy

Real Estate Marketing In Singapore

Real estate marketing is a set of strategies and methods to sell real estate, seeking customer satisfaction and cultivating valuable relationships.

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Inbound marketing for real estate

One of the most used philosophies in digital marketing is inbound marketing, which, for some time now, has changed the approach with which a product or service is sold.

Define your objectives

We have different objectives; perhaps sales are good, and you want more visibility, attracting other audiences, improving your brand's image, etc.

Define your budget

Defining your budget is also essential. We have pointed out several times that digital marketing costs more than some people believe.

Conduct a SWOT analysis.

SWOT means Strengths, Weaknesses, Opportunities and Threats, and it is an ideal way to optimize your work in your company.

Analyze the current situation.

To know where you want to go, it is essential that you first understand who you are and where you come from. Translated to marketing, this means analyzing the company's situation before creating a marketing plan.

Create your buyer persona.

A real estate marketing strategy would only go in the right direction if a buyer persona were defined.

Keep an eye on the competition

Indeed, you already have an idea of what your competition is doing, and you also want to do it because it works for them. However, you have to consider whether that is really what suits you or not.

In the real estate sector, it is about having all the answers to your potential client's questions about real estate so that they realize that you have the solution to their objectives or problems.

Effective communication

Give personalized attention to each prospect

In inbound, this personalization is already applied at all times. Still, in the real estate sector, it becomes especially relevant since new launch condo is higher than that of average resale properties, so people will weigh it twice before deciding to buy.

For this reason, we recommend that you do not have the same sales speech for each call but study and think about individual needs.

Effective message

Be consistent with your message

This means that you ensure that all your teams are in tune with the information you give to your leads and clients since misinformation can delay many processes and even cause you not to close some sales.
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Conduct workshops

You can take advantage of your office space to organize workshops. The topics of each of these activities can be related to your sector, or they can also be oriented to your potential clients’ interests.

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Internal and external analysis

Do you know all the aspects of your real estate agency? Perform an annual diagnosis that allows you to analyze and compare data such as how many people enter the website, what type of home is most profitable, etc.

Work on the emotional part

We must work on the emotional part with our clients, that is, to establish a bond between the two. Content marketing is the best option to achieve this purpose.

Define your objectives

Of course, before launching into programming any strategy, you should be clear about what your objectives are. Try to make these specific, measurable, achievable and realistic over time

Real estate marketing

Real estate marketing on social networks

Property Marketing

Real Estate Marketing Techniques

Real estate marketing techniques are strategies used to promote and sell real estate. Here are some key aspects to consider when implementing real estate marketing techniques

We believe in perfection & creativity.

Before starting real estate marketing, it is essential to carry out an annual diagnosis that allows you to analyze the aspects of the real estate agency and compare crucial data such as the number of people who enter the website, what type of home is more profitable, etc.

Offline real estate marketing actions are not limited to delivering brochures and outdoor advertising. Some helpful tips existed before the internet’s expansion and are still influential today as a real estate call center.

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Video Marketing

Real estate video marketing

Real estate video marketing has boomed. This is because, through this format, we can provide information more entertainingly and dynamically.


Real estate marketing

The idea is that you have the help of a professional in real estate SEO so that you position yourself among the first searches, and, on the other hand, an expert in real estate copywriting will make your writing much more attractive.

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Detailed knowledge of the market

clients feedback

Talent you can trust

Ntuc's good start helped me buy and sell properties. This company is a very knowledgeable, talented, and hardworking real estate agent.
Frances Thomas
Our experience was excellent; thanks to your professionalism, seriousness, and pleasant personality, they provided an environment of great trust.
James Lane
Excellent Services: Very knowledgeable and experienced agent
Timothy Scott
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